Illegal products and services

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

To protect our users’ online safety and comply with local laws, Twitter prohibits the advertising or promotion of illegal products and services.

All advertising, as well as the products and services being advertised, must clearly comply with all applicable laws and regulations. Products with questionable legality and compliance will be reviewed conservatively.

How does this policy vary from country to country?

In addition to the above illegal products and services, Brazil, Chile, Ecuador, Egypt, Guatemala, India, Japan, Kuwait, Malaysia, Mexico, Pakistan, the Philippines, Qatar, Russia, Saudi Arabia, Ukraine and United Arab Emirates have additional restrictions. As a result, Twitter prohibits advertising of the following products per country as described below:

Brazil

Infant food, milk substitutes/formula, and feeding bottles.

Chile

Fast food products and services.

Ecuador

Infant food, milk substitutes/formula, and feeding bottles.

Egypt

Pig, pork products and its derivatives.

Guatemala

The music genre Reggaeton.

India

Infant food, milk substitutes/formula, and feeding bottles.

Japan

Products that contain or are marketed as containing placenta.

Kuwait

Pig, pork products and its derivatives.

Malaysia

Pig, pork products and its derivatives.

Mexico

Ads using national symbols, anthems or flags.

Pakistan

  • Pig, pork products and its derivatives

  • Ads using national symbols, anthems or flags

Philippines

Qatar

Ads using the national flag without permission.

Russia

  • Informational products without applicable age ratings. An informational product is a product intended for circulation in the mass media (e.g., TV, radio), a printed product (e.g., magazine, newspaper), an audiovisual product in any form (e.g., computer programs), databases, as well as information disseminated by means of entertaining activities and information placed in informational and telecommunication networks (including the Internet).

  • Advertisements targeting Russia must be in the Russian language.

Saudi Arabia

Pig, pork products and its derivatives.

Ukraine

It is prohibited to use or imitate the images of the State Coat of Arms of Ukraine, the State Flag of Ukraine, the sounding of the State Anthem of Ukraine in advertising.

United Arab Emirates

Pig, pork products and its derivatives.

What do advertisers need to know about this policy?

    Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding online advertisements.

    Have questions or feedback about something on this page?

    If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

    Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

    Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

    If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.