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Twitter Ads Policy update log

This page records updates to Twitter Ads PoliciesIt may also include updates about Twitter that are relevant to ads policy, like an update to our webforms or a new account setting for advertisers. Twitter’s Ad Policy teams provide this resource as a courtesy, in the spirit of being transparent about why and how our policies evolve.

Not every change will be recorded here. For example, grammatical and structural changes might not always be listed. Policy updates prohibiting or permitting a certain business model, or the addition of new country-specific policies, will typically be listed.

We encourage anyone to bookmark this page, in addition to our Twitter Ads Policies, in order to stay in tune with the latest around advertising policy on Twitter.

General Announcements

The following updates are documented in our Ads Policies in English presently, and will be available in translations shortly.

October, 2015

  • Gambling Content: Lotteries are now permitted to advertise in the U.S. These advertisers are only allowed with prior authorization from Twitter.

May, 2015

April, 2015

March, 2015

February, 2015 

  • Financial services policy for mobile and electronic payments has been updated.
  • Gambling content: policies for Australia, Czech Republic, Ireland, Italy, France, South Africa, Spain and the UK have been updated.

January, 2015

December, 2015

November, 2015


Updates to our Ads Policy resources

With this update, we revised the layout of our ads policies. We also provided additional detail about advertisements that are prohibited or restricted on Twitter. We encourage all advertisers to take a moment to review our updated resources.

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit