Twitter Ads Policy update log

This page records updates to the Twitter Ads Policies. It may also include updates about Twitter that are relevant to ads policy, like an update to our webforms or a new account setting for advertisers. Twitter’s Ad Policy teams provide this resource as a courtesy, in the spirit of being transparent about why and how our policies evolve.

Not every change will be recorded here. For example, grammatical and structural changes might not always be listed. Policy updates prohibiting or permitting a certain business model, or the addition of new country-specific policies, will typically be listed.

We encourage anyone to bookmark this page, in addition to our Twitter Ads Policies, in order to stay in tune with the latest around advertising policy on Twitter.

General Announcements

The following updates are documented in our Ads Policies in English presently, and will be available in translations shortly.

November, 2014

April 22nd, 2014
We have launched a global policy relaxation to our Gambling policy that takes effect today. This policy change has two components:

1) The relaxation allows brick-and-mortar gambling casinos to advertise on our platform, subject to certain country exceptions. 
2) Previously, Twitter ads policy has prohibited the promotion of national lotteries globally. This policy has now changed and lottery advertisements are permitted.

March 13, 2014: 

  • Added a new policy for advertisers using the Twitter website tag: Policies for the Twitter website tag. Advertisers using the Twitter website tag for conversion tracking or retargeting are subject to these additional policies.

February 18, 2014: 

  • Health and pharmaceutical products and services: U.S. online pharmacies are permitted to target the U.S., provided they are VIPPs certified. U.S. brick-and-mortar pharmacies are also permitted to target the U.S. These advertisers are only allowed with prior authorization from Twitter.
  • Gambling content: Clarified that brick-and-mortar casino ads targeting Chile and Uruguay are permitted. Ads for online gambling services targeting these countries are prohibited.

January 21, 2014: 

  • Alcohol content: Alcohol advertisers are permitted to target followers and non-followers in South Korea without the required use of an age screening application.
  • Financial services: Financial services advertisers are permitted to target South Africa.
  • Financial services: Foreign exchange advertisers are permitted to target Japan.
  • Gambling content: Sites driving traffic to gambling operators in France, Italy, Spain, the UK and DCMS-approved jurisdictions—including aggregators, affiliates, tips or odds sites—are permitted, provided they do not require a license or other permission for their activities.

November 15, 2013: 

With this update, we revised the layout of our ads policies. We also provided additional detail about advertisements that are prohibited or restricted on Twitter. We encourage all advertisers to take a moment to review our updated resources

    Have questions or feedback about something on this page?

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    Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

    Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

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