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What’s the policy?
Twitter prohibits the promotion of tobacco and tobacco accessories globally.
What products or services are subject to this policy?
This policy applies, but is not limited, to:
Tobacco of any kind
Cigars, cigarettes and cigarillos
Electronic cigarettes, even when marketed for smoking cessation
Pipes and rolling papers
Cigar bars and hookah lounges
What products or services are not subject to this policy?
This policy generally does not apply to:
Patches and gums used to aid the cessation of smoking addiction
Accessories not directly used for smoking, like ash trays and humidors
Establishments that permit smoking but do not directly promote it
News and information about tobacco products
Anti-smoking advice and information
How does this policy vary from country to country?
This policy applies to Twitter Ads in all countries.
What do advertisers need to know about this policy?
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.
If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.
Please contact us through this channel so that we can easily match your report to the ads account in question.
If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.
If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.
If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.