Tobacco and tobacco accessories

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What’s the policy?

Twitter prohibits the promotion of tobacco and tobacco accessories globally.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Tobacco of any kind

  • Cigars, cigarettes and cigarillos

  • Tobacco manufacturers

  • Electronic cigarettes, even when marketed for smoking cessation

  • Pipes and rolling papers

  • Cigar bars and hookah lounges

What products or services are not subject to this policy?

This policy generally does not apply to:

  • Patches and gums used to aid the cessation of smoking addiction

  • Accessories not directly used for smoking, like ash trays and humidors

  • Establishments that permit smoking but do not directly promote it

  • News and information about tobacco products

  • Anti-smoking advice and information

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

Contact Twitter

If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.

 

 

Please contact us through this channel so that we can easily match your report to the ads account in question.

If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.