Editorial guidelines for advertising

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

Why does Twitter have editorial guidelines for advertising?

While Twitter's character limit celebrates creativity within a constraint, certain styles can appear gimmicky, annoying or unclear to our users. Our editorial guidelines are in place to ensure that users have a positive user experience with ads on Twitter.

What are the guidelines?

Twitter’s editorial guidelines include, but are not limited to: 

  • Your profile photo, header photo, and background may not use animated images (e.g., animated GIFs).
  • You may not include excessive or unnecessary capitalization or punctuation to draw attention to your ad copy.
  • Don't include punctuation, spaces or symbols in your hashtags; these cause a break in the hashtag.
  • Your Twitter Ads copy should be legible and clear. Use correct grammar and spelling.
  • Don't include content or language that could offend or shock your audience (e.g., profanity).

    Contact Twitter

    If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.



    Please contact us through this channel so that we can easily match your report to the ads account in question.

    If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

    If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

    If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.