What is an insight survey?
Insight surveys allow users of Twitter to optionally share their perceptions or general
insights with different companies. These surveys are linked to within Tweets from the
Why am I seeing this survey?
If you see a Tweet from @TwitterSurveys, you have been randomly selected to participate
in an insight survey. If you do not want to participate in the survey, simply don't click on the
Tweet from @TwitterSurveys and/or click the dismiss button on the Tweet.
Who uses this data?
Responses are anonymously collected and added together with many other responses.
This anonymized data is shared with a third party, who helps tabulate the results, and any
personally identifiable information with advertisers.
If I participate in a survey, is the data tied to me personally?
Your responses are anonymously collected and added together with many other responses.
They are not tied to you personally and are anonymous when analyzed.
Will this affect my Twitter experience?
No. Your choice to respond or not to the survey will not alter your overall Twitter experience.
Why are these surveys being conducted?
These surveys are intended to help companies understand how they are perceived. This is a
standard industry practice across many digital platforms.