About eligibility for Twitter Ads

Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use our suite of advertising products. This list describes common reasons why accounts may be ineligible to advertise, along with steps to become eligible in the future.

Ads eligibility takes into consideration account location and language

We’re working on providing the best possible advertising experience to everyone on the planet. Smaller businesses with accounts in Canada, Ireland, the UK, and the U.S., who are tweeting in English only can get started right away with our self-service option. This option will be available in other countries and languages over time. If this option is not yet available in your country or language, please be patient. You can submit a request to express your interest in advertising here.

Ads eligibility takes into consideration account activity

The most successful advertisers on Twitter tend to be those who are avid Twitter users. This means they have a history of sharing exceptional content and engaging with their followers. If you are interested in advertising but your account is fairly new, be sure to complete your account’s Twitter profile and spend a few weeks familiarizing yourself with Twitter’s best practices. Details about mastering the basics of Twitter are available here.

Ads eligibility takes into consideration account status

  • Protected Tweets - Twitter users can protect their Tweets in order to control who can view them. This setting is not currently supported within Twitter Ads. If your Tweets are protected and you are interested in advertising, you will first need to make your Tweets public from your Settings page. Please see About public and protected Tweets for details about making this change.
  • Deactivated accounts -  Accounts cannot participate in Twitter Ads if they have been deactivated by their owner. Please see Reactivating your account for more details.
  • Suspended accounts -  Accounts cannot participate in Twitter Ads if they are in a suspended state at the time they apply. Please see My account is suspended for more details.

Related Resources

Was this article helpful?

Submitting...