Twitter Ads profile guidelines

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Updated November 13, 2013

Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

As an advertiser, your account will have increased visibility on Twitter. As such, we’ve developed a set of guidelines to which your account must comply.

Being transparent and honest about your business and what you’re promoting provides a positive user experience. We’ve also found that users are more likely to engage with accounts that provide accurate and updated profile information.

This article lists specific policies for the profile attributes users see when advertisers use our Promoted Account advertising product. Advertisers using any of Twitter's Ads must adhere to these and all other Twitter Ads policies in order to advertise.

Username

 Having a clear Twitter username helps users understand what your product or service is. Your Promoted Account username may not contain profanity or offensive language.

If you’d like to change your username, please see here.
If you need to report a trademark policy violation involving your brand, please see here.

Profile Photo

 Your account must contain a profile picture that’s relevant to your product or brand. Additionally, the picture must comply with the following:

  • No animated images (animated GIFs)
  • No nudity or adult sexual content
  • No prohibited products
  • No profanity or offensive language

Header Photo

If you upload your own header image, the picture must comply with the same guidelines as the profile picture.

Background

If you upload your own background image, it must comply with the same guidelines as the profile picture.

Name

The name field allows you to provide a more detailed name for your business or product/service than your username is able to convey. Your name must comply with the following:

  • Must be the name of your business, or be relevant to your product/service
  • Must be substantially similar to the name on your website’s landing page
  • Must not contain profanity or offensive language

Location

Users like to know where you’re from, and providing an accurate location will make your account more relevant to local users. Your location should comply with the following:

  • Must be a valid location
  • Must be in a standard location format. For example: ‘City, State’ 

Website

Providing a link to your website is an opportunity to provide users with rich information about your business and to establish legitimacy with them. Your website must comply with the following:

  • Must be valid and may not lead to a non-functioning site
  • Must be relevant to the product or brand you are promoting

Bio

Your bio gives you a chance to tell users about yourself in 160 characters or less. This information will appear at the top of your profile underneath your name. Your bio must comply with the following:

  • Must be relevant to your product or brand
  • Must not contain any profanity or offensive language 

Contact Twitter

If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Need Help” text in the top navigation bar.

 

 

Please contact us through this channel so that we can easily match your report to the ads account in question.

If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.

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