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Counterfeit goods policy

Twitter prohibits the sale or promotion of sale of counterfeit goods on the Twitter platform. 

What are counterfeit goods?

Counterfeit goods contain a company or business name, logo, or other mark that is identical to, or substantially indistinguishable from, the registered trademark of another. Counterfeit goods attempt to deceive consumers into believing the counterfeit is a genuine product of the brand owner, or to represent themselves as faux, replicas or imitations of the genuine product. 

How is this policy different from Twitter’s trademark policy?

Twitter’s trademark policy applies to uses of trademarks that may mislead or confuse others about one’s brand affiliation, other than sale or promotion of counterfeit goods. Twitter’s counterfeit goods policy applies to the sale or promotion of counterfeit goods.

What does this policy prohibit?

Twitter’s counterfeit goods policy prohibits, but is not limited to, the following:

  • Products described as faux, replicas or imitations, etc., when referring to a brand name in an attempt to pass themselves off as products of the brand owner. 
  • Other non-genuine products that attempt to pass themselves off as genuine products of the brand owner.

What is not a violation of this policy?

  • Content which provides news, information, or commentary about goods or services is not a violation of this counterfeit goods policy. 
  • Promotion or sale, including resale, of genuine branded goods, may not be a violation provided our trademark policy is complied with. 
  • The use of trademarked materials in a misleading way that does not involve the sale or promotion of counterfeit goods would not be a violation of this counterfeit goods policy, but may be a violation of our trademark policy

What happens if I violate this policy? 

Account suspension: Violations of this policy will result in account suspension and notification to the user. 

If you are an advertiser on the Twitter Ads Platform: Promoted Tweets that violate this policy will be rejected and we may remove you from the Twitter Ads platform. 

How do I file a complaint? 

If you are concerned about an account violating Twitter’s Counterfeit Goods Policy, please file a complaint

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit