Help Center

FAQs about tailored ads and your privacy controls

What are tailored ads?

Tailored ads are ads, such as Promoted Tweets and Promoted Accounts, that we hope will be more interesting and useful for you. We tailor ads based on information that our ad partners share with us. This helps Twitter display ads about things you’ve already shown interest in and from brands and businesses that you may like.

Why are tailored ads better?

With tailored ads, you can see better and more relevant ads, such as Promoted Tweets and Promoted Accounts on Twitter. For example, you could receive a Promoted Tweet that includes a deal or promotion from a business whose website you frequent or email newsletter you subscribe to. You could also see this business as a Promoted Account in one of your Who to Follow suggestions.

How does Twitter tailor ads for me?

Twitter may tailor ads based on information that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID). We can then match this information to an account that may receive the tailored ad.

Can I stop my account from being matched to ad partners’ information for tailoring ads?

Yes. We are committed to giving you simple and meaningful privacy options.

Twitter provides a single account setting so that you can turn off tailored ads at any time. Just uncheck the box in your security and privacy settings that says, “Tailor ads based on information shared by ad partners” next to the heading “Promoted content,” and Twitter will not match your account to information shared by ad partners to tailor ads for you.

In addition, anyone can turn on the Do Not Track browser setting so that Twitter does not match their account to browser-related information to tailor ads for them. Learn more about Twitter’s support for the Do Not Track preference including how to turn it on.

On your mobile device, you may also have a “Limit Ad Tracking” setting (on iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android). If you enable these settings, Twitter will not tailor ads for you by matching your device to app information from ad partners.

If I uncheck my “Promoted content” setting, am I opting out of all Twitter Ads and all ad customization?

No, you won’t be able to opt out of seeing ads altogether. When you uncheck the “Promoted content” setting, the ads you see may still be customized for you based on what you do on Twitter, including the messages you tweet, the people you follow, and the links you click on Twitter. But your account will not be matched to information shared by our ad partners for tailoring ads, and the ads you see may become less relevant.

Who are Twitter’s ad partners?

Our ad partners may include brands or businesses that advertise on Twitter as well as services that help advertisers deliver their ads. In addition to Twitter's own technology for tailored audiences, a number of ads partners provide information to help bring tailored ads to market. In addition to your privacy options for tailored ads on Twitter, each of these ad partners offers a way for users to opt out of their services. For their opt-out pages, please see the link above and click through to the ad partner's website.

Does Twitter share my information with its ad partners?

We do not share your private personal information with advertisers without your permission. For example, advertisers receive reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it. These reports contain only aggregate, public, or non-personal information.