FAQs about brand surveys

What is a brand survey?

Brand surveys allow users of Twitter to optionally share their perceptions of different companies and products. These surveys are distributed within Tweets from the @TwitterSurveys account.

Why am I seeing this survey?

If you see a Tweet from @TwitterSurveys, you have been selected to participate in a brand survey. If you do not want to participate in the survey, simply don't click on the Tweet from @TwitterSurveys and/or click the dismiss button on the Tweet.

Who uses this data?

Responses are anonymized and combined with many other responses before being shared with a third party, who helps tabulate and analyze the results for Twitter and any brands that participate in the survey. We comply with our privacy policy and do not share any personally identifiable information with advertisers.

If I participate in a survey, is the data tied to me personally?

Your responses are anonymized and combined with many other responses. Responses are anonymous when shared for tabulation and analysis.

Will this affect my Twitter experience?

No.  Your choice to respond or not to the survey will not alter your overall Twitter experience.

Why are these surveys being conducted?

These surveys are intended to help Twitter and brands understand the effect of brand ads and how they are perceived. This is a standard industry practice across many digital platforms.