FAQs about brand surveys

What is a brand survey?

Brand surveys allow users of Twitter to optionally share their perceptions of different companies and products. These surveys are linked to within Tweets from the @TwitterSurveys account.

Why am I seeing this survey?

If you see a Tweet from @TwitterSurveys, you have been randomly selected to participate in a brand survey. If you do not want to participate in the survey, simply don't click on the Tweet from @TwitterSurveys and/or click the dismiss button on the Tweet.

Who uses this data?

Responses are anonymously collected and added together with many other responses. This anonymized data is shared with a third party, who helps tabulate the results, and any brands that participate in the survey.We comply with our privacy policy and do not share any personally identifiable information with advertisers.

If I participate in a survey, is the data tied to me personally?

Your responses are anonymously collected and added together with many other responses.  They are not tied to you personally and are anonymous when analyzed.

Will this affect my Twitter experience?

No.  Your choice to respond or not to the survey will not alter your overall Twitter experience.

Why are these surveys being conducted?

Thsese surveys are intended to help brands understand how they are perceived and the effect of their ads. This is a standard industry practice across many digital platforms.

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