Help Center

Interests from Twitter partners

What are interests from partners?

Some of Twitter’s ad partners, such as Datalogix, Acxiom, and Epsilon, generate audiences to help advertisers reach the groups that they care about most on Twitter. These audiences are based on information collected off of Twitter, both online and offline, and may include categories such as hobbies, household income, shopping interests, or previous purchases. For example, a pet food company might use these partners’ audiences to connect with dog owners who purchase a specific brand of dog food.

What are my privacy options?

If you do not want Twitter to show you interest-based ads on and off of Twitter, including ads based on these interests from partners, there are several ways to turn off this feature:

  • Using your Twitter settings, visit the Personalization and data settings and adjust the setting Personalize ads.
  • If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt out of seeing interest-based advertising from Twitter in your current browser.
  • On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings.
Note: Please confirm that you are logged in if you want to view or change the web settings for your Twitter account. Changing your Twitter settings in your web browser when you are logged out will only affect behavior on that browser while you are not logged in to Twitter. Learn more about how to access your Personalization and data settings, including in your Twitter mobile app.

If you don’t want Twitter advertisers to reach you through a specific partner interest, you can also deselect any interest you see in Your Twitter Data.