URL requirements for advertising

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

Why does Twitter have URL requirements for advertising?

Twitter globally prohibits the promotion of URLs (links) within promoted content that create a disruptive or misleading user experience. These requirements are in place to ensure that users have a positive user experience with ads on Twitter. 

What are the requirements?

Twitter’s URL requirements include, but are not limited to, the following:

  • Your URLs must be valid and may not lead to non-functioning sites or error pages.
  • Your URLs may not include excessive redirects.
  • Your URLs may not generate pop-ups or pop-unders.
  • Your URL may not lead to a page that requires a user to sign in to view the landing page content.
  • You may not change the end destination or landing page of your URLs after you have promoted them.

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.

What do advertisers need to know about this policy?

Check the links in your campaign regularly to ensure that they remain valid and in accordance with our requirements. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

What other Twitter resources relate to this policy?

Contact Twitter

If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.



Please contact us through this channel so that we can easily match your report to the ads account in question.

If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.

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