Political campaigning

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter restricts political campaigning advertising. These restrictions are based on the specific advertisement being promoted, as well as the country that the campaign is targeting. To determine the policy for your advertisement and the country or countries you wish to target, see the country-specific information below.

All political advertisers must comply with any applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise. 

Twitter provides a purple badge for political campaigning ads paid for by candidates and parties. The purple badge is available for political campaigning by candidates and parties in all countries and is required in the United States. Contact Twitter if you are interested in this option.

Here are examples of political campaigning ads with a purple badge:

What is subject to this policy?

This policy applies, but is not limited, to:

  • Candidates for political office
  • Political parties
  • In the United States, anyone making Independent Expenditures
  • Other individuals or entities seeking to influence the outcome of an election

What is not subject to this policy?

This policy generally does not apply to:

  • News and information about politics from advertisers that are not considered political candidates or parties, and are not seeking to influence the outcome of an election
  • Advertisements from political institutions that do not seek to influence voters in an election, such as:
    • Government institutions or bodies whose members are elected 
    • Law-making and policy-setting government organizations

    How does this policy vary from country to country?

    Political campaigning advertising is prohibited in the following countries:

    • Brazil
    • South Korea

    Political campaigning advertising is allowed for campaigns targeting the following countries subject to the following restrictions. Unless listed below and except in Brazil and South Korea, political campaigning advertising is permitted.

    Africa and Middle East     

    Asia Pacific

    Europe     

    Latin America

    North America

    Australia Turkey Argentina U.S.
    India Chile
    Indonesia Colombia
    Japan Dominican Republic     
    Malaysia Ecuador
    New Zealand      Mexico
    Singapore Venezuela

     

    The following additional requirements apply to political campaigning advertising targeting certain countries:

    Argentina

    • Political campaigning advertising must cease during the two days prior to and the day of an election. More information and specific dates can be found at www.electoral.gov.ar.

    Australia

    • Political campaigning advertising is permitted, provided that the end of each advertisement discloses the name and address (full street address and city name) of the person who authorized the advertisement.

    Chile

    • In all elections, except for the second ballot of a Presidential election, political campaigning advertising is only permitted between the 30th and the 3rd days (inclusive) prior to an election.
      • In the case of the second ballot of a Presidential election, political campaigning advertising is only permitted between the 14th and the 3rd days (inclusive) before the second ballot.

    Colombia

    • Political campaigning advertising is only permitted between the 60th day prior to an election and the day-of the election (inclusive).
    • Political campaigning advertising may only include symbols, or logos previously registered with the Consejo Nacional Electoral.

    Dominican Republic

    • Political campaigning advertising must cease during the day before and the day-of an election.

    Ecuador

    • Political campaigning advertising is only permitted during the election period announced by the Consejo Nacional Electoral.
    • Political campaigning advertising must cease during the 2 days prior to and the day-of an election.

    India

    • Political campaigning advertising is permitted, but must cease during the 2 days prior to and the day of an election.

    Indonesia

    • Advertisers must comply with Indonesian Advertisement Ethics and Guidelines (EPI) and applicable regulations. For example, ads may be considered unacceptable if they:
      • create doubts and/or uncertainty regarding the identity of the advertiser
      • consist of or are related to any form of commercial activity or fundraising
      • contain unilateral statements or opinions with wording such as "we believe" or "we are of the opinion"

    Japan

    • All advertisers promoting political campaigning ads must comply with regulations under the Public Office Election Act and, if applicable, with internal political party guidelines.
    • Political parties may advertise political campaigning ads during or as part of election campaigns, subject to the above limitations. All other political campaigning ads during or as part of election campaigns are prohibited when targeting Japan.
    • During non-electoral campaign periods, political advertising is permitted, subject to the above limitations.

    Malaysia

    • Only candidates who are contesting in an election are allowed to advertise political campaigning ads in that election and the ad must be approved by the Election Commission.
    • Political campaigning advertising must cease during the Campaign Period as defined by the Election Offences Act 1954.
    • Political campaigning advertising cannot contain a reproduction of ballot paper.
    • Political campaigning advertising is prohibited in the Federal Territory of Putrajaya.

      Mexico

      • Political campaigning advertising must cease during the 3 days prior to and the day of an election. The following third parties may not promote political campaigning ads:
        • Mexican governmental authorities or entities
        • Foreign political parties, foreign entities, foreign individuals and individuals that live or work outside Mexico
        • International organizations
        • Religiously-affiliated individuals or entities (ministers, churches, religious associations)
        • Mexican mercantile companies (non-profit and civil entities are permitted)

      New Zealand

      • Only candidates and party secretaries may promote political campaigning ads.
      • Only the actual candidate may promote ads encouraging voters to vote for such candidate. Only party secretaries may promote ads encouraging voters to vote for such party.
      • All political campaigning ads must contain a promoter statement, containing the name and address of the person or entity promoting the ad.
      • Political campaigning advertising must cease during the day-of an election.

      Singapore

      • Political campaigning advertising must cease during the day prior to and the day-of an election.
      • Political campaigning advertising by candidates and parties may not solicit funds.
      • Foreign individuals and entities may not promote political campaigning advertising.

        Turkey

        • Political campaigning advertising must cease during the day before and the day-of an election.
        • Ads may not use the Turkish flag during or for political campaigns.
        • Ads may not offer gifts or promotional goods to voters during elections.

         

        U.S.

        • Political entities (such as those making Independent Expenditures) governed by the Federal Election Commission (FEC) must use the purple badge.
        • A disclosure showing what organization paid for the advertising campaign is required. Users accessing Twitter from a mobile device or official Twitter app will not be able to hover over Political Ads. However, the advertising account’s Twitter profile will include a link to a website with more information about the organization.

        Venezuela

        • Political campaigning advertising is only permitted during the election campaign period set forth by the Consejo Nacional Electoral.
        • Only political parties, candidates, and entities that have been authorized by candidates may promote political campaigning advertising (foreign individuals and entities are categorically prohibited).
        • Ads must identify the sponsor of the ad and include the Fiscal Information Registry number (RIF).
        • Advertisers must comply with all applicable laws and regulations. For example, ads may be considered unacceptable if they:
          • use the national or regional symbols of Venezuela, the image of the founding fathers of Venezuela, or the colors of the national or regional flags
          • promote war, discrimination or intolerance
          • violate an individual’s honor, privacy, intimacy, self-image, confidentiality or reputation
          • discourage the right to vote

        What do advertisers need to know about this policy?

        Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements. 

        What other Twitter resources relate to this policy?

        Contact Twitter

        If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.

         

         

        Please contact us through this channel so that we can easily match your report to the ads account in question.

        If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

        If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

        If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.