Financial services

You can view available translations of this article by selecting a language in the upper-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter restricts the promotion of financial services and related content. These restrictions are based on the specific product or service being promoted, as well as the country that a campaign is targeting. To determine the policy for your product or service and the country or countries you wish to target, see the country-specific information below. Unless listed below, the promotion of financial services and related content is prohibited.

Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.

Any advertisement for financial services and related content that is allowed under the country-specific information below must in addition:

  • be compatible with the complete information that must be provided to the investor or consumer under applicable law, including any required disclosures
  • be clearly identified as financial services
  • indicate the nature and specific type of financial service
  • indicate the incumbent risks and provide a fair and balanced disclosure of the risks and benefits
  • be advertised in a local language 

In addition, advertisers promoting financial services must:

  • provide an accurate and complete physical address on their website
  • include links to substantiate any express or implied third-party accreditation, endorsement or affiliation, for example, verification of government affiliation and third-party ratings

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Banking services and banking institutions
  • Loan products and services
  • Mortgages and related services
  • Mortgage and debt relief or assistance services
  • Investment advice, investment opportunities, and offers to increase wealth
  • Insurance products and services
  • Securities
  • Currency exchange, trading, and related services

What products or services are not subject to this policy?

This policy generally does not apply to:

  • News and information about financial services

    How does this policy vary from country to country?

    To determine the policy for your product or service and the country or countries you wish to target, see the country-specific information below. Unless listed below, the promotion of financial services and related content is prohibited.

    Advertisements for financial services and related content are permitted only when targeting the countries below:

    Africa and Middle East      Asia Pacific      Europe Latin America North America
    Egypt Australia France Argentina Canada*
    Kuwait India Germany Brazil* U.S.*
    Pakistan Indonesian Ireland* Chile
    Saudia Arabia Japan* Italy* Colombia
    South Africa Malaysia Netherlands Dominican Republic     
    United Arab Emirates Singapore* Spain* Ecuador
    South Korea*      Turkey Mexico
    UK and jurisdictions*      Peru
    Uruguay
    Venezuela

    *Advertisers targeting these countries are only allowed with prior authorization from Twitter. Contact Twitter if you are interested in this option.

    The following additional requirements apply to financial services advertisements targeting certain countries:

    Australia

    • Promotion of securities is prohibited.

    Brazil

    Canada

    Colombia

    • Financial advertisers can only target Colombia if their business is based in Colombia. 

    Germany

    • Promotion of investment products and services is prohibited.

    Ireland

    • Advertisements for investment services, banking services, and collective investment funds are permitted with restrictions. 
    • Investment and banking services advertisers must be authorized by the Central Bank of Ireland. Collective investment fund advertisers must be authorized by way of a passport under the UCITS regime, or in the case of a non-UCITS, by the Central Bank of Ireland. These advertisers are allowed with prior authorization from Twitter. 
    • Contact Twitter if you are interested in this option.

    Italy

    • Advertisements for financial services are permitted with restrictions. Advertisements may not state any of the economic conditions under which these products are offered in Promoted Tweet copy. In addition, these advertisers must be authorized by the CONSOB or the Bank of Italy as applicable, and are only allowed with prior authorization from Twitter. 
    • Contact Twitter if you are interested in this option.

    Japan

    Malaysia

    • Money services business or info which may lead directly or indirectly to a transaction relating to a money services business is prohibited. 
    • Securities and investment schemes are prohibited. 
    • Any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs. 

      Mexico

      • Financial services advertisers can only target Mexico if their business is based in Mexico.

      New Zealand

      • Promotion of securities is prohibited.

      Peru

      • Advertisements for financial services are permitted with restrictions. These advertisers must be licensed with the appropriate regulatory agency.

      Singapore

      South Korea

        Spain

        United Arab Emirates

        UK

        • Advertisements for financial services are permitted with restrictions. Claims management businesses must be authorized by the Ministry of Justice. Other financial advertisers must be authorized by the Financial Conduct Authority.
        • All U.K. financial advertisers are only allowed with prior authorization from Twitter. Authorizations are not required for advertisements targeted to the UK jurisdictions of Gibraltar, Guernsey, Isle of Man and Jersey.
        • Contact Twitter if you are interested in this option.

          U.S.

          • Promotion of short-term loans and mortgage assistance relief services, including foreclosure prevention services, is prohibited.
          • Promotion of free credit reports may not be tied to a recurring subscription service.
          • Contact Twitter if you are interested in this option.

          Venezuela

          • Financial advertisers can only target Venezuela if their business is based in Venezuela. 
          • Advertisements for banking, brokerage, investment, and trading services are permitted with restrictions. These advertisers must be licensed with the appropriate regulatory agency.

          What do advertisers need to know about this policy?

          Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

            What other Twitter resources relate to this policy?

            Contact Twitter

            If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.

             

             

            Please contact us through this channel so that we can easily match your report to the ads account in question.

            If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

            If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

            If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.