Financial services

    Financial services

    • You can view available translations of this article by selecting a language in the upper-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

    Twitter Ads Policies

    This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

    For more information about Twitter’s paid advertising products, click here

    For information about Twitter’s other policies, click here.

    What's the policy?

    Twitter permits the promotion of financial services and related content. These restrictions are based on the specific product or service being promoted, as well as the country that a campaign is targeting. 

    This policy covers, but is not limited to the following financial products and services: 

    • Banking services and banking institutions
    • Loan products and services
    • Mobile and electronic payments
    • Mortgages and related services, including debt relief or assistance services.
    • Investment advice, investment opportunities, and offers to increase wealth
    • Insurance products and services
    • Securities
    • Currency exchange, trading, and related services

    Any advertisement for financial products and services must:

    • be compatible with all applicable law; provide necessary disclosures, balanced information of risks and benefits, and all information that must be provided to the investor
    • be clearly identified as financial services
    • indicate the nature and specific type of financial service

       

      How does this policy vary from country to country?

      Advertisements for financial services and related content are permitted only when targeting the countries below:

      Africa and Middle East   

      Asia Pacific

      Europe

      Latin America

      North America

      Egypt

      Australia

      Austria

      Argentina

      Canada

      Ghana

      India

      Belgium

      Brazil

      U.S.

      Kenya
      Indonesia Bulgaria Chile
      Kuwait Japan* Croatia
      Colombia
      Morocco Malaysia

      Czech Republic

      Dominican Republic   


      Nigeria

      New Zealand

      Denmark

      Ecuador


      Pakistan

      Philippines 

      France

      Guatemala 


      Qatar

      Russia

      Germany

      Mexico


      Saudi Arabia

      Singapore*

      Finland

      Peru
      South Africa

      South Korea*     

      Ireland

      Uruguay
      Tanzania

      Thailand

      Israel

      Venezuela

      Uganda

       

      Italy

       


      United Arab Emirates
      Macedonia
      Zambia

      Netherlands





      Norway





      Poland




      Portugal


      Romania



      Slovenia


      Spain





      Switzerland



      Sweden
      Turkey
      UK and jurisdictions

      *Advertisers targeting these countries are only allowed with prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team.  Contact Twitter if you are interested in this option.  

      The following are additional restrictions on financial products and services that apply for certain countries:

       

      Australia

      • Promotion of securities is prohibited.


        Canada

        • Advertisers wishing to promote the following products must hold licenses from the appropriate licensing authorities.


          Colombia

          • Advertisers may only target Colombia if their business is based in Colombia.


          Indonesia

          • Promotion of securities is prohibited.


          Japan

           

          Malaysia

           

          • Money service business or information which may lead directly or indirectly to a transaction relating to a money services business is prohibited.
          • Promotion of securities and investment schemes are prohibited.
          • Promotion of any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.

           

          Mexico

          • Advertisers can only target Mexico if their business is based in Mexico.

           

          New Zealand

          • Promotion of securities is prohibited.

           

          Russia

          • Advertisements targeting Russia must be in the Russian language.


          Singapore

           

          Slovenia

          • Advertisements targeting Slovenia must be in the Slovenian language.

           

          South Korea

           

          Venezuela

          • Advertisers may only target Venezuela if their business is based in Venezuela.

          How to contact Twitter with questions or feedback about something on this page

          Please file a ticket with our Support team for any of the following reasons. You can do so by logging in to ads.twitter.com and filing a support ticket using the Help? button in the top right corner of your ads dashboard.

          • You are an advertiser who is looking to promote financial content in a specific market which requires prior authorization from Twitter
          • You are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review
          • You believe that your account or Tweets were incorrectly reviewed

            Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

            Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

            If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.