Financial services

    Financial services

    • You can view available translations of this article by selecting a language in the upper-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

    Twitter Ads Policies

    This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

    For more information about Twitter’s paid advertising products, click here

    For information about Twitter’s other policies, click here.

    What's the policy?

    Twitter restricts the promotion of financial services and related content. These restrictions are based on the specific product or service being promoted, as well as the country that a campaign is targeting. 

    Any advertisement for financial products and services must:

    • be compatible with all applicable law; provide necessary disclosures, balanced information of risks and benefits, and all information that must be provided to the investor
    • be clearly identified as financial services
    • indicate the nature and specific type of financial service

     

    What products or services are subject to this policy?

    This policy applies, but is not limited, to:

    • Banking services and banking institutions
    • Loan products and services
    • Mobile and electronic payments
    • Mortgages and related services, including debt relief or assistance services.
    • Investment advice, investment opportunities, and offers to increase wealth
    • Insurance products and services
    • Securities
    • Currency exchange, trading, and related services

     

    What products or services are not subject to this policy?

    This policy generally does not apply to:

    • News and information about financial services

     

    How does this policy vary from country to country?

    Advertisements for financial services and related content are permitted only when targeting the countries below:

    Africa and Middle East   

    Asia Pacific

    Europe

    Latin America

    North America

    Egypt

    Australia

    Austria

    Argentina

    Canada

    Ghana

    India

    Belgium

    Brazil

    U.S.

    Kenya
    Indonesia Bulgaria Chile
    Kuwait Japan* Croatia
    Colombia
    Morocco Malaysia

    Czech Republic

    Dominican Republic   


    Nigeria

    New Zealand

    Denmark

    Ecuador


    Pakistan

    Philippines 

    France

    Guatemala 


    Qatar

    Russia

    Germany

    Mexico


    Saudi Arabia

    Singapore*

    Finland

    Peru
    South Africa

    South Korea*     

    Ireland

    Uruguay
    Tanzania

    Thailand

    Israel

    Venezuela

    Uganda

     

    Italy

     


    United Arab Emirates
    Macedonia
    Zambia

    Netherlands





    Norway





    Poland




    Portugal


    Romania



    Slovenia


    Spain





    Switzerland



    Sweden
    Turkey
    UK and jurisdictions

    *Advertisers targeting these countries are only allowed with prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team.  Contact Twitter if you are interested in this option.  

     

    The following are additional requirements apply to financial products and services advertisements that apply for certain countries:

    Australia

    • Promotion of securities is prohibited.


      Canada

      • Advertisers wishing to promote the following products must hold licenses from the appropriate licensing authorities: securities, payday loans.


        Colombia

        • Financial advertisers can only target Colombia if their business is based in Colombia.


        Indonesia

        • Promotion of securities is prohibited.


        Japan

         

        Malaysia

        • Money service business or information which may lead directly or indirectly to a transaction relating to a money services business is prohibited.

        • Securities and investment schemes are prohibited.

        • Any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.

         

        Mexico

        • Financial services advertisers can only target Mexico if their business is based in Mexico.

         

        New Zealand

        • Promotion of securities is prohibited.

         

        Russia

        • Advertisements targeting Russia must be in the Russian language.


        Singapore

         

        Slovenia

        • Advertisements targeting Slovenia must be in the Slovenian language.

         

        South Korea

         

        Venezuela

        • Financial advertisers can only target Venezuela if their business is based in Venezuela.

        How to contact Twitter with questions or feedback about something on this page

        Please file a ticket with our Support team for any of the following reasons. You can do so by logging in to ads.twitter.com and filing a support ticket using the Help? button in the top right corner of your ads dashboard.

        • You are an advertiser who is looking to promote financial content in a specific market which requires prior authorization from Twitter
        • You are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review
        • You believe that your account or Tweets were incorrectly reviewed

          Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

          Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

          If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.