Gambling content

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.

Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Online casinos and gambling, sports betting, and bingo
  • Physical, brick-and-mortar casino establishments
  • Online fantasy sports sites
  • Bonus codes, vouchers and coupons redeemable for gambling content
  • E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
  • Gambling-related software such as gambling software and poker odds calculators
  • Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
  • Scratch games
  • Lotteries
  • Games of skill involving the exchange of anything of value

What products or services are not subject to this policy?

This policy generally does not prohibit:

  • Hotels with a casino where the focus is on the hotel
  • Gambling accessories (such as poker chips or pachinko machines)
  • News and information about fantasy sports

How does this policy vary from country to country?

Brick-and-mortar casinos

Advertisements for licensed brick-and-mortar casinos are globally prohibited, except when targeting the countries listed below:

Africa & Middle East     Asia Pacific      Europe                Latin America   North America

Ghana

New Zealand

Austria

Argentina

Canada

Israel

South Korea

Belgium 

Chile

US

Kenya

 

Bulgaria

Colombia

 

Nigeria

 

Bosnia & Herzegovina

Dominican Republic  

South Africa

 

Croatia

Ecuador  

Tanzania

 

Czech Republic

Mexico  

Uganda

 

Denmark Panama  
 

 

Finland Peru  
 

 

France Uruguay  
 

 

Germany    
 

 

Greece    
 

 

Ireland    
 

 

Italy    
    Macedonia    
    Netherlands    
    Norway    
    Portugal    
    Romania    
    Serbia    
    Spain    
    Sweden    
    Switzerland    
    UK    

National and State licensed Lotteries

  • Lottery advertisements by government entities, or entities with exclusive responsibility for running a lottery directly on a government's behalf; and state-licensed lotteries, are permitted in selected markets.
  • Lottery advertisements must only target jurisdictions the advertiser is approved to operate/sell in.
  • Contact Twitter if you are interested in these options.

The following additional requirements apply to gambling content advertisements targeting certain countries.

Australia

Austria

Belgium

  • Brick-and-mortar casino advertisements are permitted long as the advertiser is licensed by the Belgium Gaming Commission. These advertisers are only allowed with prior authorization from Twitter.
  • Fantasy Sports ads are permitted.
  • Sites driving traffic to gambling operators in Belgium (except lottery aggregators) -- such as affiliates, tips or odds sites -- are permitted as long as they do not require a license or other permission for their activities. These advertisers are only allowed with prior authorization from Twitter. If an advertiser’s status changes in this regard, or the advertiser is the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, the advertiser must inform Twitter immediately.
  • Contact Twitter if you are interested in these options.

Bosnia and Herzegovina

Bulgaria

Canada

  • Online casino games and sport betting advertisements provided by state-licensed entities in Canada are permitted. These advertisers are only allowed with prior authorization from Twitter. 
  • Fantasy sports ads are permitted.

Croatia

Czech Republic

  • The following gambling ads are allowed in Czech Republic, as long as the advertiser is licensed by the Czech Finance Ministry:
    • Online casino
    • Sport betting
    • Poker tournament
    • Lottery-related websites
  • Sites monetizing through links to gambling operators (excluding lotteries) are allowed. These include:
    • Affiliates
    • Aggregators
    • Tips, odds, and handicapping sites
  • These advertisers are only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in these options.

Denmark

  • Online casino games, sports betting, poker tournament and brick-and-mortar ads are permitted provided advertisers targeting Denmark are licensed by the Danish Gambling Authority (DGA). These advertisers are only allowed with prior authorization from Twitter.
  • Fantasy Sports ads are permitted.
  • Sites driving traffic to gambling operators in Denmark--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in these options.

Finland

  • Online casino and sport betting advertisements provided by state-licensed entities in Finland are permitted. These advertisers are only allowed with prior authorization from Twitter.
  • Fantasy Sports ads are permitted.
  • Contact Twitter if you are interested in this option.

France

  • Online casino games, sports betting and lottery ads are permitted provided advertisers targeting France are licensed by the Autorité de Régulation des Jeux en Ligne (ARJEL). These advertisers are only allowed with prior authorization from Twitter.
  • Fantasy Sports ads are permitted.
  • Sites driving traffic to gambling operators in France-- (except Lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
  • Advertisers are responsible for ensuring that their landing pages provide a warning against excessive or pathological gambling, and that their websites operate on a “.fr” domain
  • Contact Twitter if you are interested in these options.

Germany

  • Sports betting, horse racing and lottery ads are allowed in Germany provided that the advertiser is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the relevant authorities in Germany.

  • Contact Twitter if you are interested in this option.

Greece

Ireland

  • Promotion of online casinos games, sports betting, bingo and online lottery is permitted as long as the advertiser is licensed by the Irish Revenue National Excise License Office.

  • Fantasy sports ads are permitted.

  • Sites driving traffic to gambling operators in Ireland such as affiliates, tips or odds sites – are permitted as long as they hold the appropriate license for their activities.

Israel

  • Fantasy Sports ads are permitted.

Italy

  • Online casino games, sports betting and lottery ads are permitted provided advertisers targeting Italy are licensed by the Italian Gambling Authority (AAMS). These advertisers are only allowed with prior authorization from Twitter.
  • Sites driving traffic to gambling operators in Italy--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
  • Contact Twitter if you are interested in these options.

Japan

  • Pachinko machine manufacturers are permitted.
  • Government-controlled soccer lottery (toto) may be promoted by the toto organizer, provided the advertiser has prior authorization from Twitter.
  • Government-controlled boat, horse, bicycle, and auto racing may be promoted by government-affiliated industry organizations and the local government entities that organize the events. These advertisers are only allowed with prior authorization from Twitter.
  • Local government entities may not promote online betting on the events.
  • Contact Twitter if you are interested in these options.

Macedonia

Morocco

Netherlands

New Zealand

Nigeria

Norway

  • Sports betting, including horse racing, and lottery advertisements provided by state-licensed entities in Norway are permitted.
  • Fantasy Sports ads are permitted.
  • Brick and mortar casinos are permitted but cannot make reference to poker.
  • Contact Twitter if you are interested in these options

Philippines

Portugal

  • Online casino games and poker are prohibited.
  • Sports betting advertisements provided by state-licensed entities in Portugal are permitted. These advertisers are only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in this option.

Serbia

Slovenia

South Africa

South Korea

  • Kangwon Land, a casino, is permitted to advertise its offline casino content, provided the advertiser has prior authorization from Twitter.
  • The Korea Racing Corporation is permitted to advertise its offline horserace betting content, provided the advertiser has prior authorization from Twitter.
  • Contact Twitter if you are interested in this option.

Spain

  • Online casino games, sports betting, bingo and lottery ads are permitted provided advertisers targeting Spain are licensed by the Spanish National Gambling Commission (CNJ). These advertisers are only allowed with prior authorization from Twitter.
  • Fantasy Sports ads are permitted.
  • Sites driving traffic to gambling operators in Spain--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in these options.

Sweden

Switzerland

  • Online games advertisements by state-licensed entities are permitted.
  • Brick-and-mortar casinos licensed by the Federal Gaming Board may advertise their offline services. These advertisers are only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in this option.

Turkey

UK

  • Online casinos, sports betting, bingo and lottery advertising targeting the United Kingdom are permitted provided advertisers are licensed by the UK Gambling Commission.
  • Operators licensed solely by a white listed UK Jurisdiction (currently Antigua & Barbuda, Alderney, Gibraltar, Guernsey, the Isle of Man, Jersey, Malta, and Tasmania) may only target the jurisdiction the license is from.
  • Sites driving traffic to gambling operators in the UK--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
  • Contact Twitter if you are interested in these options.
  • Fantasy sports ads are permitted.

U.S.

  • Fantasy sports ads are permitted.
  • Lottery ads are prohibited.

What do advertisers need to know about this policy?

  • Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

What other Twitter resources relate to this policy?

How to contact Twitter with questions or feedback about something on this page

Please file a ticket with our Support team for any of the following reasons. You can do so by logging in to ads.twitter.com and filing a support ticket using the Help? button in the top right corner of your ads dashboard.

  • You are an advertiser who is looking to promote gambling content in a specific market which requires prior authorization from Twitter
  • You are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review
  • You believe that your account or Tweets were incorrectly reviewed 

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.