Hate content, sensitive topics, and violence

You can view available translations of this article by selecting a language in the upper-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of hate content, sensitive topics, and violence globally.

What products or services are subject to this policy?

This policy applies, but is not limited, to: 

  • Hate content, which in this policy means content that promotes advocacy against an individual, organization or group based on:
    • race, ethnicity, national origin, color
    • religion
    • physical or mental disability
    • age
    • sex, sexual orientation, gender identity
    • veteran status
    • any other legally protected status
  • Sensitive topics, which in this policy means content that promotes:
    • criminal activity
    • terrorism
    • revisionist concepts or attempts to revise history against the interests of a protected group
    • an obviously inflammatory message to an audience that will likely be offended or harmed by its content
  • Violent content, which in this policy means content that promotes:
    • self-harm
    • violence against other people
    • violence against animals

What products or services are not subject to this policy?

This policy generally does not prohibit:

    • News and information that calls attention to hate, sensitive topics, or violence, but does not advocate for it
    • Commentary about products, services, companies, or brands, including potentially negative commentary

    How does this policy vary from country to country?

    This policy applies to Twitter Ads in all countries.

    What do advertisers need to know about this policy?

    Review our guidelines and make sure that you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

    What other Twitter resources relate to this policy?

    Contact Twitter

    If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.



    Please contact us through this channel so that we can easily match your report to the ads account in question.

    If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

    If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

    If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.