Tobacco and tobacco accessories

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What’s the policy?

Twitter prohibits the promotion of tobacco brands and the online and offline sale of tobacco and tobacco accessories globally.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Tobacco of any kind

  • Cigars, cigarettes and cigarillos

  • Tobacco manufacturers

  • Electronic cigarettes, even when marketed for smoking cessation

  • Pipes and rolling papers

  • Cigar bars and hookah lounges

What products or services are not subject to this policy?

This policy generally does not apply to:

  • Patches and gums used to aid the cessation of smoking addiction

  • Accessories not directly used for smoking, like ash trays and humidors

  • Establishments that permit smoking but do not directly promote it

  • News and information about tobacco products

  • Anti-smoking advice and information

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit