Weapons and weapon accessories

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of weapons and weapon accessories globally.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Guns, airsoft guns, air guns, blow guns,  and rifles
  • Gun parts and accessories: mounts, grips, magazines, ammunition
  • Bombs and bomb-making supplies/equipment
  • Fireworks and pyrotechnic devices
  • Knives that could be used to inflict harm, including, but not limited to:
    • butterfly knives (e.g., balisongs)
    • fighting knives
    • switchblades
    • disguised knives (e.g., air gauge, belt buckle, lipstick, and writing pen knives)
    • throwing stars

What products or services are not subject to this policy?

This policy generally does not apply to:

  • Bows and arrows, crossbows
  • Hunting equipment and accessories other than weapons, such as sights, scopes, belts, holsters, slings, clothing and decoys
  • Stun guns, mace, and other similar self-defense products
  • Camping knives, kitchen knives, and other similar utility knives
  • News and information about weapons
  • Gun classes and ranges that do not sell weapons or ammunition
  • Martial arts equipment and accessories
  • Non-working guns and swords promoted as collector’s items

    How does this policy vary from country to country?

    This policy applies to Twitter Ads in all countries.  The following country-specific guidelines provide further examples of ads prohibited on the Twitter Ads Platform.

    Argentina

    • Replica and imitation weapons may not be promoted or sold to children.

    Malaysia

    • Weapons training and classes are prohibited.

      UK

      • Stun guns may not be promoted or sold.

      What do advertisers need to know about this policy?

      Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

      Contact Twitter

      If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Help” text in the top navigation bar.

       

       

      Please contact us through this channel so that we can easily match your report to the ads account in question.

      If you are an advertiser whose account or tweets are currently under review and you would like to check on the status or request an expedited review, please contact our Support Team via the "Help" button in your Twitter Ads page and a specialist will take a look.

      If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.

      If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.