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Editorial guidelines for advertising

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

Why does Twitter have editorial guidelines for advertising?

While Twitter's character limit celebrates creativity within a constraint, certain styles can appear gimmicky, annoying or unclear to our users. Our editorial guidelines are in place to ensure that users have a positive user experience with ads on Twitter.

What are the guidelines?

Twitter’s editorial guidelines include, but are not limited to: 

  • Your profile and header photo may not use animated images (e.g., animated GIFs).
  • You may not include excessive or unnecessary capitalization or punctuation to draw attention to your ad copy.
  • Don't include punctuation, spaces or symbols in your hashtags; these cause a break in the hashtag.
  • Your Twitter Ads copy should be legible and clear. Use correct grammar and spelling.
  • Don't include content or language that could offend or shock your audience (e.g., profanity).
  • Images in Twitter Ads should be of high editorial quality. Don’t include images that are gimmicky, misleading or which are otherwise of low editorial quality.

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading Reporting Twitter Ads. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit