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Why does Twitter have editorial guidelines for advertising?
While Twitter's character limit celebrates creativity within a constraint, certain styles can appear gimmicky, annoying or unclear to our users. Our editorial guidelines are in place to ensure that users have a positive user experience with ads on Twitter.
What are the guidelines?
Twitter’s editorial guidelines include, but are not limited to:
- Your profile photo, header photo, and background may not use animated images (e.g., animated GIFs).
- You may not include excessive or unnecessary capitalization or punctuation to draw attention to your ad copy.
- Don't include punctuation, spaces or symbols in your hashtags; these cause a break in the hashtag.
- Your Twitter Ads copy should be legible and clear. Use correct grammar and spelling.
- Don't include content or language that could offend or shock your audience (e.g., profanity).
If you have a question about this content and are an advertiser, please contact our support agents directly by signing in to ads.twitter.com and clicking the “Need Help” text in the top navigation bar.
Please contact us through this channel so that we can easily match your report to the ads account in question.
If you are not an advertiser and need to bring to our attention ads that are potentially violating these policies, you can use our Help Center forms to Report an Ad.
If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.