Help Center

FAQs about tailored ads and your privacy controls

What are tailored ads?

Tailored ads are ads, such as Promoted Tweets and Promoted Accounts, that we hope will be more interesting and useful for you. We tailor ads based on information that Twitter and our affiliates collect and that our ad partners share with us. This helps Twitter display ads about things you’ve already shown interest in and from brands and businesses that you may like.

Why are tailored ads better?

With tailored ads, you can see better and more relevant ads, such as Promoted Tweets and Promoted Accounts on Twitter. For example, you could receive a Promoted Tweet that includes a deal or promotion from a business whose website you frequent or email newsletter you subscribe to. You could also see this business as a Promoted Account in one of your Who to Follow suggestions.

How does Twitter tailor ads for me?

Twitter may tailor ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID). We can then match this information to an account that may receive the tailored ad.

Who are Twitter’s ad partners?

Our ad partners include brands or businesses that advertise on Twitter and services that help advertisers deliver their ads. In addition to Twitter's own technology for tailored ads, a number of ad partners provide information to help bring tailored ads to market.

Can I stop my account from being matched to ad partners’ information for tailoring ads?

Twitter provides a single account setting so that you can turn off tailored ads at any time. Just uncheck the box in your security and privacy settings that says, “Tailor ads based on information shared by ad partners” next to the heading “Promoted content,” and Twitter will not match your account to information shared by ad partners to tailor ads for you.

Anyone can also turn on the Do Not Track browser setting so that Twitter does not match their account to browser-related information to tailor ads for them. Learn more about Twitter’s support for the Do Not Track preference.

On your mobile device, you may also have a “Limit Ad Tracking” setting (on iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android). If you enable these settings, Twitter will not tailor ads for you by matching your device to app information from ad partners.

In addition, Twitter works with its affiliate TellApart and third-party advertising partners, including Google, to market our services on our behalf and serve ads on behalf of Twitter customers, including through the delivery of interest-based ads. You can learn more about opting out of receiving interest-based ads at and and from TellApart’s FAQs. You can also opt out of Google Analytics by installing Google’s opt-out browser add-on, and out of interest-based Google ads using Google’s Ads Settings.

If I uncheck my “Promoted content” setting, am I opting out of all Twitter Ads and all ad customization?

No, you won’t be able to opt out of seeing ads altogether. When you uncheck the “Promoted content” setting, the ads you see may still be customized for you based on what you do on Twitter, including the messages you tweet, the people you follow, and the links you click on Twitter. But your account will not be matched to information shared by our ad partners for tailoring ads, and the ads you see may become less relevant. 

Does Twitter share my information with its ad partners?

We do not share your private personal information with advertisers without your permission. For example, advertisers may receive reports about unique users who saw or clicked on their ads after we have removed any private information (such as your name or contact information) that can be linked back to you personally.