About personalized ads
We work with ads partners to bring you more useful and interesting advertising content. For example, we may do this based on information that ad partners share with us. We hope that this increases the usefulness of Twitter Ads for you.
Here’s one way it would work. Let’s say a flower shop wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to floral enthusiasts who subscribe to their newsletter. To get the special offer to those people, who are also on Twitter, the shop may share with us hashed emails from their mailing list. We can then match that to a hash of emails that our users have associated with their accounts in order to show them a Promoted Tweet for the Valentine’s Day deal on Twitter.
Another way this works is when a person visits the flower shop’s website. In that case, Twitter may collect information that enables the shop owner to advertise through Twitter and reach those visitors with a Valentine’s Day offer.
What are my privacy options?
If you do not want Twitter to show you interest-based ads on and off of Twitter, there are several ways to turn off this feature:
- Using your Twitter settings, visit the Personalization and data settings and adjust the setting Personalize ads.
- If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt out of seeing interest-based advertising from Twitter in your current browser.
- On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings.
Opting out of interest-based ads on Twitter won’t stop you from seeing Twitter ads altogether. The ads you see may still be personalized based on other information, including what you Tweet, who you follow, what type of phone you use, where you are, and the links you click on Twitter.
Twitter also works with its affiliate TellApart and third-party advertising partners, including Google, to market Twitter’s services and serve ads on behalf of Twitter advertisers, including through the delivery of interest-based ads. You can learn more about opting out of receiving interest-based ads at optout.aboutads.info and www.networkadvertising.org/choices and from TellApart’s FAQs. If you are on the web, you can also opt out of Google Analytics by installing Google’s opt-out browser add-on, and opt out of interest-based Google ads using Google’s Ads Settings.