Gambling content

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts marked with a yellow or purple badge.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.

Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Online casinos and gambling, sports betting, and bingo
  • Physical, brick-and-mortar casino establishments
  • Online fantasy sports sites
  • Bonus codes, vouchers and coupons redeemable for gambling content
  • E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
  • Gambling-related software such as gambling software and poker odds calculators
  • Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
  • Scratch games
  • Lotteries
  • Games of skill involving the exchange of anything of value

    What products or services are not subject to this policy?

    This policy generally does not prohibit:

    • Hotels with a casino where the focus is on the hotel
    • Gambling accessories (such as poker chips or pachinko machines)
    • News and information about fantasy sports

    How does this policy vary from country to country?

    Brick-and-mortar casinos

    Advertisements for licensed brick-and-mortar casinos are globally permitted, except when targeting the countries listed below:

    Africa & Middle East     Asia Pacific      Europe                Latin America  

    Egypt

    Australia

    Estonia

    Brazil

    Kuwait

    China

    Israel 

    Guatemala

    Morocco

    Hong Kong

    Northern Ireland

    Venezuela

    Pakistan

    India

    Poland

    Qatar

    Indonesia

    Turkey

    Saudi Arabia 

    Japan

    Ukraine

    United Arab Emirates

    Malaysia

    Philippines

    Russia

    Singapore

    Taiwan

    Thailand

    Vietnam

    National and State licensed Lotteries

    • Lottery advertisements by government entities, or entities with exclusive responsibility for running a lottery directly on a government's behalf; and state-licensed lotteries, are permitted.
    • Lottery advertisements must only target jurisdictions the advertiser is approved to operate/sell in.
    • Contact Twitter if you are interested in these options.

    The following additional requirements apply to gambling content advertisements targeting certain countries.

    Australia

    Austria

      Belgium

      • Brick-and-mortar casino advertisements provided by state-licensed entities based in Belgium are permitted.These advertisers are only allowed with prior authorization from Twitter.
      • Fantasy Sports ads are permitted.
      • Sites driving traffic to gambling operators in Belgium (except lottery aggregators) -- such as affiliates, tips or odds sites -- are permitted as long as they do not require a licence or other permission for their activities. These advertisers are only allowed with prior authorization from Twitter. If an advertiser’s status changes in this regard, or the advertiser is the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, the advertiser must inform Twitter immediately.
      • Contact Twitter if you are interested in these options.

        Bulgaria

        Canada

        • Fantasy sports ads are permitted.

        Croatia

          Czech Republic

          • The following gambling ads are allowed in Czech Republic, as long as the advertiser is licensed by the Czech Finance Ministry:
            • Online casino
            • Sport betting
            • Poker tournament
            • Lottery-related websites
          • Sites monetizing through links to gambling operators (excluding lotteries) are allowed. These include:
            • Affiliates
            • Aggregators
            • Tips, odds, and handicapping sites
          • These advertisers are only allowed with prior authorization from Twitter.
          • Contact Twitter if you are interested in these options.

            Denmark

            • Online casino games, sports betting, poker tournament and brick-and-mortar ads are permitted provided advertisers targeting Denmark are licensed by the Danish Gambling Authority (DGA). These advertisers are only allowed with prior authorization from Twitter.
            • Fantasy Sports ads are permitted.
            • Sites driving traffic to gambling operators in Denmark--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
            • Contact Twitter if you are interested in these options.

            Finland

            • Online casino and sport betting advertisements provided by state-licensed entities in Finland are permitted. These advertisers are only allowed with prior authorization from Twitter.
            • Fantasy Sports ads are permitted.
            • Contact Twitter if you are interested in this option.

              France

              • Online casino games, sports betting and lottery ads are permitted provided advertisers targeting France are licensed by the Autorité de Régulation des Jeux en Ligne (ARJEL). These advertisers are only allowed with prior authorization from Twitter.
              • Fantasy Sports ads are permitted.
              • Sites driving traffic to gambling operators in France-- (except Lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
              • Advertisers are responsible for ensuring that their landing pages provide a warning against excessive or pathological gambling, and that their websites operate on a “.fr” domain
              • Contact Twitter if you are interested in these options.

                  Ireland

                  • Online casinos games, sports betting, bingo and lottery advertising targeted to target Ireland as long as the advertiser is licenced in the UK or is registered as a bookmaker with the Irish Revenue Commissioners and in both cases provides a valid license number.
                  • Fantasy sports ads are permitted.
                  • Sites driving traffic to gambling operators in Ireland (except lottery aggregators) – such as affiliates, tips or odds sites – are permitted as long as they do not require a licence or other permission for their activities. These advertisers are only allowed with prior authorization from Twitter. If an advertiser’s status changes in this regard, or the advertiser is the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, the advertiser must inform Twitter immediately.
                  • Contact Twitter if you are interested in these options.

                  Israel

                  • Fantasy Sports ads are permitted.

                    Italy

                      • Online casino games, sports betting and lottery ads are permitted provided advertisers targeting Italy are licensed by the Italian Gambling Authority (AAMS). These advertisers are only allowed with prior authorization from Twitter.
                      • Sites driving traffic to gambling operators in Italy--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
                      • Contact Twitter if you are interested in these options.

                      Japan

                      • Pachinko machine manufacturers are permitted.
                      • Government-controlled soccer lottery (toto) may be promoted by the toto organizer, provided the advertiser has prior authorization from Twitter.
                      • Government-controlled boat, horse, bicycle, and auto racing may be promoted by government-affiliated industry organizations and the local government entities that organize the events. These advertisers are only allowed with prior authorization from Twitter.
                      • Local government entities may not promote online betting on the events.
                      • Contact Twitter if you are interested in these options.

                      Macedonia

                      Morocco

                        Netherlands

                        New Zealand

                        Nigeria

                        Norway

                        • Sports betting, including horse racing, and lottery advertisements provided by state-licensed entities in Norway are permitted.
                        • Fantasy Sports ads are permitted.
                        • Brick and mortar casinos are permitted but cannot make reference to poker.
                        • Contact Twitter if you are interested in these options

                          Philippines

                          Portugal

                          • Online casino games and poker are prohibited.
                          • Sports betting advertisements provided by state-licensed entities in Portugal are permitted. These advertisers are only allowed with prior authorization from Twitter.
                          • Contact Twitter if you are interested in this option.

                              Slovenia

                              South Africa

                              South Korea

                              • Kangwon Land, a casino, is permitted to advertise its offline casino content, provided the advertiser has prior authorization from Twitter.
                              • The Korea Racing Corporation is permitted to advertise its offline horserace betting content, provided the advertiser has prior authorization from Twitter.
                              • Contact Twitter if you are interested in this option.

                              Spain

                              • Online casino games, sports betting, bingo and lottery ads are permitted provided advertisers targeting Spain are licensed by the Spanish National Gambling Commission (CNJ). These advertisers are only allowed with prior authorization from Twitter.
                              • Fantasy Sports ads are permitted.
                              • Sites driving traffic to gambling operators in Spain--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a licence or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
                              • Contact Twitter if you are interested in these options.

                              Sweden

                                Switzerland

                                • Online games advertisements by state-licensed entities are permitted.
                                • Brick-and-mortar casinos licensed by the Federal Gaming Board may advertise their offline services. These advertisers are only allowed with prior authorization from Twitter.
                                • Contact Twitter if you are interested in this option.

                                UK

                                  • Online casinos, sports betting, bingo and lottery advertising targeting the United Kingdom are permitted provided advertisers are licensed by the UK Gambling Commission.
                                  • Operators licensed solely by a white listed UK Jurisdiction (currently Antigua & Barbuda, Alderney, Gibraltar, Guernsey, the Isle of Man, Jersey, Malta, and Tasmania) may only target the jurisdiction the license is from.
                                  • Sites driving traffic to gambling operators in the UK--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser’s status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter. 
                                  • Contact Twitter if you are interested in these options.
                                  • Fantasy sports ads are permitted.

                                  U.S.

                                  • Fantasy sports ads are permitted.

                                  What do advertisers need to know about this policy?

                                  • Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

                                  What other Twitter resources relate to this policy?

                                  How to contact Twitter with questions or feedback about something on this page

                                  Please file a ticket with our Support team for any of the following reasons. You can do so by logging in to ads.twitter.com and filing a support ticket using the Help? button in the top right corner of your ads dashboard.

                                  • You are an advertiser who is looking to promote gambling content in a specific market which requires prior authorization from Twitter
                                  • You are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review
                                  • You believe that your account or Tweets were incorrectly reviewed 

                                  Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

                                  Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

                                  If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.