What is age screening?
Age screening is a way for brands and others to determine online whether a follower meets a minimum age requirement, in a way that is consistent with relevant industry or legal guidelines. This makes it easier for advertisers and others with content not suitable for minors (e.g. alcohol advertisers) to advertise on Twitter.
How does age screening work on Twitter?
Twitter developed a solution for brands that requires new Twitter followers to enter their birth date before being permitted to follow their account. You will only be required to enter your age information once, and this information will be accessible to all brands who want to participate in age screening.
Here’s an example of what an age screening page looks like through this solution:
The feature was designed to help brands determine whether a follower is a minimum age, while at the same time providing an easy and secure way for you to follow accounts that you would otherwise be blocked from following. Twitter advertisers who use the solution will not have access to your birthdate or age, but will know when you’ve entered an age that’s above their indicated threshold. This feature is free, and available to a select number of our advertising partners in this closed beta stage.
Does age screening comply with applicable guidelines and best practices?
Although Twitter will be working with brands interested in age screening users, compliance with specific industry guidelines around age screening and age-based targeting is, as always, the responsibility of the brand. The Buddy Media solution on Twitter is consistent with standard industry practices of brands who are required to gather age information. It is also consistent with the approach taken by other digital publishers.
What happens to my age information?
Twitter does not collect age information from our users. The information you may enter using the age screening tool is entirely at your discretion, and is confidentially stored by Buddy Media, who is limited to using your information solely for this purpose, and is prohibited from sharing the information with anyone else. In addition, no specific age or date of birth information is shared with advertisers (or anyone else) - only an acknowledgement that you meet or don’t meet the age requirement.
If a brand becomes aware that you’ve entered incorrect information to bypass their age screen, they can block you, which permanently bans you from following the account. We encourage participating brands to be open and honest about why they have selected an age restriction for their account, and to stress the importance of responsible, safe decision-making for any product or service they choose to offer through an age screened account. All of our existing Twitter Rules and Ads Policies apply to accounts that choose to implement age screens.
If you have an issue or question about age screening on Twitter, please contact Support.