Updated April 11, 2013
This article provides a trademark policy framework for Twitter Ads. It explains how trademarks apply to advertising tools and features, outlines the complaints Twitter will review, and describes actions Twitter may take in response to violations. Twitter respects the trademark rights of others, and holds advertisers accountable for the content they choose to promote to users.
Note: All users, including advertisers, are subject to Twitter’s overall Trademark Policy. This article focuses on advertiser-specific tools and features. You can learn more about Twitter’s policies for advertisers here.
Advertisers on Twitter should promote honest, authentic and relevant content. Advertisers may not mislead or confuse users by inaccurately or deceptively representing their brand or product. Accordingly, using trademarked materials in Twitter Ads copy in a manner that misleads or confuses users is a policy violation. Twitter’s Trust & Safety team enforces this policy by responding to legitimate authorized complaints from trademark holders. Any resulting decisions are within Twitter’s sole discretion, within the bounds of applicable law.
You do not need a Twitter account to submit a trademark report. Holders of registered trademarks can report possible violations to Twitter's Policy Team through our support forms.
Please submit trademark-related requests from your company email address and follow the instructions on the form. Also, be sure to clearly describe to us why the promoted content may cause confusion with your trademark.
We take matters of user safety and transparency very seriously. We examine reported Twitter policy violations and take action where appropriate, and we will notify you directly of any changes we make to your campaigns or advertising account.