As an advertiser, your account will have increased visibility on Twitter. As such, we’ve developed a set of guidelines to which your account must comply.
Being transparent and honest about your business and what you’re promoting provides a positive user experience. We’ve also found that users are more likely to engage with accounts that provide accurate and updated profile information.
This article lists specific policies for the profile attributes users see when advertisers use our Promoted Account advertising product. Advertisers using any of Twitter's Ads must adhere to these and all other Twitter advertising policies in order to advertise.
Having a clear Twitter username helps users understand what your product or service is. Your Promoted Account username may not contain profanity or offensive language.
If you’d like to change your username, please see here.
If you need to report a trademark policy violation involving your brand, please see here.
Your account must contain a profile picture that’s relevant to your product or brand. Additionally, the picture must comply with the following:
If you upload your own header image, the picture must comply with the same guidelines as the profile picture.
If you upload your own background image, it must comply with the same guidelines as the profile picture.
The name field allows you to provide a more detailed name for your business or product/service than your username is able to convey. Your name must comply with the following:
Users like to know where you’re from, and providing an accurate location will make your account more relevant to local users. Your location should comply with the following:
Providing a link to your website is an opportunity to provide users with rich information about your business and to establish legitimacy with them. Your website must comply with the following:
Your bio gives you a chance to tell users about yourself in 160 characters or less. This information will appear at the top of your profile underneath your name. Your bio must comply with the following: