Twitter provides a platform for its users to share and receive a wide range of ideas and content, and we greatly value and defend our users' ability to express themselves.
Advertisers on Twitter have access to a wide range of targeting option to promote their Tweets to a wider audience. Because of this, advertisers on Twitter have the power to reach an audience beyond the users who choose to follow their account.
This article describes best practices and Twitter policies designed to help advertisers avoid reaching an audience with a message that they may find disagreeable or offensive.
Consider the audience you may reach through Twitter Ads. When configuring a campaign, be cognizant of the audience(s) you may reach and align your targeting and message in a way that is appropriate.
Targeting Promoted Tweets to users like your followers
Targeting Promoted Tweets to search results
Twitter takes violations of its policies, Rules and Terms of Service seriously; we examine reported violations and take action where appropriate. We will notify you directly of any changes we make to your campaigns or advertising account.
The following actions may be taken on a campaign or advertiser upon receipt of complaints:
Advertisers are responsible for the content of their accounts, Tweets, and all promotions they run on the Twitter Ads platform.