Already advertising with us? Please sign in to that account!
Updated April 25, 2013
Twitter Ads empower advertisers to reach a wide audience with an amplified voice. As with all advertising platforms, there are certain obligations to follow when using Twitter for advertising. First and foremost, advertisers are responsible for all their promoted content on Twitter. This includes complying with applicable laws and regulations regarding online advertisements.
Our Ads Policy Team has developed guidelines to help advertisers create clear, safe, and legal promotions on the Twitter platform. We characterize the guidelines according to several key principles, which apply to all participants using the Twitter Ads platform. They are:
1. Respect Twitter's Terms of Service, rules and all best practices.
2. Comply with legal requirements and keep users safe.
3. Don't distribute spam, harmful code or other disruptive content.
4. Promote honest, authentic and relevant content. Be transparent and accurate.
5. Set high editorial standards for the Twitter content you create.
6. Set high standards for the off-Twitter connections you create.
Please also be sure to review our Promoted Trend and Twitter Ads profile guidelines. We may amend our guidelines from time to time in response to user feedback, changes to local laws, the regulatory and cultural landscape, and Twitter product changes. Please check back periodically to review the most current version. We will communicate to you directly with any changes that significantly affect your existing campaigns.
The Six Key Principles of Advertising on Twitter:
Advertisers should understand and follow all of Twitter's Rules and Best practices, not only those that are unique to Twitter Ads. All of Twitter's Guidelines and Best Practices, including those for advertisers, are listed on our Help Center. In addition, be respectful of your partnership with Twitter. We ask that you:
In addition to general policy considerations, some Twitter Ads have restrictions based on legal, regulatory and user safety factors. These policies apply to the content of your Twitter Ads, as well as the underlying products or services that you advertise. In most cases, our policies are consistent with industry policy standards; however, our policies are partially informed by the unique nature of the Twitter platform, the evolving legal landscape, and our immediate concern for our users' safety.
In cases where our policies limit an advertiser's ability to promote a particular product or service, we will state the reason. We cannot provide legal advice, however. To ensure that you're in compliance with applicable legal requirements, always check local laws and regulations before running promoted content.
The following services and industries have legal, cultural or safety restrictions:
TIP Certain industries and trade associations have their own self-regulated codes for advertising and marketing. Advertisers on Twitter who are also members of these associations should be sure to refer to these codes, in addition to Twitter's policies, for guidance on appropriate online advertising practices. Twitter is responsive to complaints from authorized representatives of trade associations regarding non-compliant advertising.
Unsolicited content is annoying to users. Keep Twitter engaging by not spamming users with unwanted interactions. We don't tolerate abuse towards users and will suspend accounts that distribute phishing links, malware, or other harmful code or sites that alter the user's machine without notification or consent.
Be honest when advertising. Honesty builds trust within the Twitter community and with the followers of your brand. Users will be more likely to engage with your account if the content you promote is transparent, accurate and relevant. Don't subject users to promoted content that isn't relevant to your brand or product.
Your account, Twitter Ads copy, and URLs you include within a Promoted Tweet must meet the below style and safety guidelines and abide by Twitter's Best Practices and Rules. Twitter's user base is diverse and varied, with individuals who have wide-ranging interests and sensitivities. With that in mind, we encourage you to use these guidelines to help us make sure that promoted content remains engaging to all users.
In-tweet links connect users to a world of information and content outside of the Twitter.com domain. Help us extend a positive, engaging experience throughout all user interactions on your promoted content by observing good URL habits.
What happens when an advertiser violates these policies
We take violations of Twitter's policies, Rules and Terms of Service very seriously. We examine reported violations and take action where appropriate, and we will notify you directly of any changes we make to your campaigns or advertising account.
The following actions may be taken on a campaign or advertiser upon receipt of complaints:
If you are an existing advertiser with a question about a policy or are experiencing issues with your campaigns, you may reach us by signing in to your advertiser account, and clicking “Need Help”. If you're not an advertiser yet or you're a user with questions and/or complaints, please review this Help Center page for more information on what to do next.