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Updated February 14, 2012

Twitter provides a platform for all users, including participants in our Promoted Products platform, to share and receive a wide range of ideas and content. We greatly value and respect free expression.

The policies below, which supplement The Twitter Rules, are for advertisers with active Promoted Tweet, Promoted Account and Promoted Trend campaigns. Twitter takes violations of its policies, Rules and Terms of Service seriously; we examine reported violations and take action where appropriate. Advertisers are responsible for the content of their accounts, Tweets, and all promotions they run on the Promoted Products platform. This includes complying with applicable laws and regulations regarding online advertisements.

We may amend these policies from time to time in response to user feedback, changes to the regulatory and cultural landscape, and Twitter product changes. Please check back periodically to review the most current version. We will communicate to you directly any changes that affect your existing campaigns.

I. Promote honest and authentic content.

1. Your ad copy should accurately represent your brand or product. Do not mislead or confuse users.
2. Do not imply affiliation or partnership with Twitter, other organizations, or other individuals without permission.
   • Twitter does not prohibit accounts engaged in commentary that comply with our Parody Guidelines. However, due to their unique nature, Promoted Trends cannot reference a person, product, or service in a confusing way, without authorization.
3. Do not encourage users to violate our Terms of Service or applicable laws, or to post private information about themselves or others.

II. The Tweets and Accounts you promote must have a clear affiliation with the product you are advertising.

1. Create your own Tweets, or get permission from the authors of the Tweets and retweets you use. You may not include another user’s content in Promoted Tweets without their permission.
   • You may use Twitter’s Retweet feature to turn Tweets from affiliated accounts into Promoted Tweets with the permission of the original author/owner.
2. Promoting “anti” concepts through our Promoted Trends product is prohibited. You may not select Promoted Trend copy advocating against an organization, person or group of people.

III. Your account, Promoted Products copy, and URLs you include must meet certain style and safety guidelines and abide by Twitter’s Best Practices and Rules.

1. Your avatar and background may not use animated images (e.g., animated GIFs).
2. Your ad copy may not include EXCESSIVE CAPITALIZATION.
3. Your ad copy may not include profane, obscene, or inflammatory language.
4. You may not change the end destination or landing page of your URLs after you have promoted them.
5. Your URLs may not include excessive redirects.
6. Your URLs must be valid and may not lead to destinations containing:
   • Misleading claims or deceptive messaging
   • Offensive or obscene content
   • Unrelated pop-ups or pop-unders
   • Phishing, malware, or other harmful code or sites

IV. The search keywords and interest targets you select must be relevant to your Tweet text and campaign. Do not target topics unrelated to your brand or business.

1. Trending topics represent popular conversations on Twitter at any moment. Do not target trending topic keywords unless your Tweets are relevant to that conversation.
2. People use Twitter to talk about the important events in their lives, including sensitive topics such as natural disasters. You may not select keywords related to sensitive breaking news events unless they are explicitly relevant to your product.
   • Twitter may limit the availability of keywords directly related to these events to advertisers with highly relevant reasons to bid on these terms, such as a related charity or news campaign.
3. Twitter may disable the use of particular obscene and inflammatory keywords.

   • You will be notified in your campaign interface if you add a disabled keyword to a campaign.
4. You may not select certain restricted interests for the purpose of targeting Promoted Tweets or Accounts, such as the following: underage users, sexual orientation, gender identity, sex, religion, race, or other interests that may be inappropriate or particularly sensitive as a way to categorize users.

V. As an advertiser, your account will have increased visibility on Twitter. Be an exemplary Twitter user.

1. Do not spam users. Keep in mind that the following behaviors may be considered spam violations:
   • Posting multiple, duplicate updates
   • Sending unsolicited @replies or mentions
   • Aggressive following behavior (mass following and mass un-following for attention)
   • Creating multiple accounts (either manually or using automated tools) with overlapping uses
2. Please review the Twitter Rules and Automation Guidelines for further information about behaviors that may be deemed spam or abuse. Keep in mind that violations of these rules may result in account suspension.
3. Review our Guidelines for Contests when promoting prizes or contests on Twitter:
   • Provide users with clear instructions. Describe explicitly how the winner(s) will be selected.
   • The payment structure for any sales, subscriptions, or sweepstakes you offer may not be misleading or deceptive.
   • It is your responsibility to comply with any applicable laws or regulations governing contests.
4. Do not offer any part of your Promoted Products access for sale to any third parties (e.g., access to Promoted Products or Verified Accounts).

VI. Do not share publicly any confidential Promoted Products program features, information or materials.

VII. Certain goods and services are subject to additional rules or restrictions. These policies vary by targeting location, so please review our detailed guidelines here:

• Twitter United States Guidelines
• Twitter UK Guidelines

VIII. Do not attempt to manipulate the resonance of Promoted Products.

IX. Respect rights of privacy, publicity and intellectual property.

1. Your Promoted Products copy, including Tweet text, keyword selection, and trend descriptions should not infringe or misappropriate the rights of others, including rights of privacy, publicity, or intellectual property.