What are Promoted Accounts?
Promoted Accounts are part of Who to Follow, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts help introduce an even wider variety of accounts people may enjoy.
When should I use Promoted Accounts?
Because Promoted Accounts boost your follower growth, they are best used when you would like to be more discoverable to people who are likely to love your business. Consistently growing your follower base on Twitter will help you achieve the following goals:
- Drive purchases, leads, downloads, and signups - By choosing to follow you, Twitter users are demonstrating an interest in your product. You have an opportunity to connect with them in meaningful ways to drive actions.
- Increase brand awareness and word of mouth sharing - When you Tweet valuable content, Twitter makes it easy for your followers to share it with their friends through retweets, driving increase reach and awareness.
- Drive web traffic - Once you acquire a paid follower you have the opportunity to engage with them everyday, for free, with your organic Tweets. Your followers are the mostly like to see your Tweets and spend time on your website.
Where are Promoted Accounts displayed?
Promoted accounts are displayed in in multiple locations across the Twitter platform, including Who to Follow, Similar To, timeline and search results.
You may see a Promoted Account listed in these areas if a Promoted Account is relevant to you.
As with Promoted Trends and Promoted Tweets, this suggestion is labeled as Promoted to distinguish it from other recommended accounts.
How do Promoted Accounts work?
Promoted Accounts are suggested based on a user’s public list of whom they follow. When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts that those users tend to follow. If a user follows some of those accounts, but not the advertiser’s account, then Twitter may recommend the advertiser’s Promoted Account to that user. For example, a lot of people who follow several education-related accounts also follow @teachforamerica. If someone follows education-related accounts, but not @teachforamerica, Twitter may recommend @teachforamerica to that user.
What are the policies for Promoted Accounts?
Our Account Profile Guidelines For Advertising can be found here.
If you have an issue with a Promoted Account, please see our Policy Updates for Promoted Accounts for more information.