We welcome and encourage the use of Twitter in broadcast. The requirements below are in place to ensure that Twitter users receive attribution for their content, and to help provide the best experience for those watching your broadcast. At the end of this page, you'll find additional suggestions that outline what's worked best in previous broadcast integrations as well as contact info for additional questions.

Graphic Display of Tweets, Usernames, or Hashtags

Tweets

Do:

• Include the Twitter logo or bird icon in close proximity to the Tweets for the duration that Tweets appear in broadcast.
• Make sure that the Twitter logo or bird icon is a reasonable size in relation to the content.
• Include the username with each Tweet. If you have concerns about user privacy or broadcast standards, please contact us regarding exceptions unless you have a prior agreement with Twitter.
• Use the full text of the Tweet. If privacy concerns or broadcast standards are concerned, please contact us regarding exceptions unless you have a prior agreement with Twitter.

Don’t:

• Delete, obscure, or alter the identification of the user. You may show Tweets in anonymous form in exceptional cases such as concerns over user security. Showing unattributed data in aggregate or visualized form is permitted, but must still include the Twitter logo. Please contact us if you have any questions.
• Edit or revise Tweets except as necessary due to technical or other limitations. E.g. it is acceptable to remove links from Tweets on-air as they are inoperable in a broadcast medium.

Usernames

Make sure to include a reference to Twitter when displaying Twitter usernames.
For example:

With logo

• Logo or bird icon and @username
• Logo or bird icon and "follow us @username"

Without logo

• "Follow us on Twitter @username"
• Full URL (twitter.com/username)
• "Follow us at twitter.com/username"

Hashtags

Make sure to include a reference to Twitter when displaying Twitter hashtags.
For example:

With logo

• Logo or bird icon and "#worldcup"
• Logo or bird icon and "use #worldcup"

Without logo

• "use #worldcup on Twitter"
• "#worldcup on Twitter"

Images

If displaying images shared on Twitter:

• Always include a clear reference to Twitter. Ideally, place the Twitter logo or bird icon in the corner of the screen when displaying an image or images.
• Always display the image and its associated Tweet together; think of the image as part of the Tweet itself. In keeping with the general Tweet display guidelines, always include the full text of the Tweet and the author's username (or full name with username).
• Consider displaying the associated Tweet below the image, as you would a caption.

Verbal or Voice-Over Versions of Tweets, Usernames, and Hashtags

Tweets

When reading Tweets on-air (with no graphic display of the Tweet), you do not need to display the Twitter logo, but you do need to attribute it to Twitter. Please do not edit or revise Tweets except as necessary due to technical or other limitations. E.g. it is acceptable to remove links from Tweets on-air as they are inoperable in a broadcast medium.

Usernames

Make sure to include a reference to Twitter when mentioning Twitter usernames.
For example:

• "Follow us on Twitter, at-username"
• "Follow us at twitter dot com slash username"
• "You can follow Twitter's Co-Founder on Twitter, at-Biz."

Hashtags

Make sure to include a reference to Twitter when mentioning Twitter hashtags.
For example:

• "Twitter hashtag worldcup"
• "Use the Twitter hashtag worldcup"

Additional Requirements

• If co-mingling Tweets with other content or updates from other sources, identify each individual Tweet as a Tweet by using the Twitter logo or bird icon.
• Do not imply sponsorship, endorsement, or false association with Twitter, Inc.
• Do not use Twitter trademarks in the title of your production without reviewing it with us first.
• We may ask you from time to time to provide us with a list of events or broadcasts where you’ll be using Tweets. We may also request sample screenshots, which you should provide upon reasonable request.
• Make sure you comply with all laws, statutes, ordinances and regulations that are applicable to your provision of content to your end users, including complying with any applicable broadcast standards and requirements.

Suggestions on how to get the most out of using Tweets in your broadcast

• It improves readability if the username is displayed with some form of style differentiation from Tweet text (bold, color, size, or other convention), followed by the full text of the Tweet.
• Consider using the largest font reasonable to ensure maximum readability of Tweets.
• Include user avatars when possible, either to the left of the Tweet or creatively as per your design.
• Enhance readability by using distinct animation when showing Tweets, such as fading text.
• To add context, consider including the user’s location next to each Tweet.

Best Practice Examples:

• Tweets in the Lower Third. Ideally, you should animate full, complete Tweets onto the screen and allow them to rest there. We prefer that you don't use continuously-scrolling text or a crawl that shows only part of a Tweet at a time.
  
  Here, Tweets are displayed one at a time and transitioned by fading and scrolling up:
  

• Full-screen Tweets. Use a different color for usernames. We recommend that you animate Tweets onto the screen one at a time. Focus on legibility; don't crowd the screen with Tweets.
  

• Tweets as Part of a Physical Set. Often, showing Tweets on a physical monitor, web wall, or as part of a set design element is your most flexible display option. Make sure the Twitter logo is integrated into that element specifically -- not overlaid on the screen in a general way.
  

 

Additional Information

What do you mean by “broadcast or other offline media"?

Broadcast includes but is not limited to: the exhibition, distribution, transmission, reproduction, public performance or public display of Tweets by any and all means of media delivery (all forms of television, satellite, internet protocols, video, closed-circuit wireless, and electronic sell through, etc.) whether existing now or hereafter developed. Please refer to the contact information below if you’re unsure whether the requirements in this document apply.

How can I contact Twitter with a question about using Tweets or the Twitter marks?

For questions on this document, or any question on appropriate use of Tweets or the Twitter marks, please contact our Branding Team at trademarks@twitter.com.

Other Resources:

• General Guidelines for Use of the Twitter Marks
• Twitter buttons, logos, and icons available for download